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Here are the top 10 global consumer trends for 2015, according to Euromonitor.
January 15, 2015
By: TOM BRANNA
Consumption, according to Euromonitor International, is being driven by the heart. Folks are making choices based on their positive impact on the world; as a result, cause-linked buying and sharing economies are becoming the norm, especially with Millennials. With that in mind, Euromonitor has released The Top 10 Global Consumer Trends for 2015. They are: • Buying Convenience; • Consumption as a Route to Progress; • Influencers: More Like Us; • Let's Share: The Rise and Rise of Lightweight Living; • Malls and Shopping Centers in Community Mode; • Millennials; • Privacy Matters; • Shopping the World; • Virtual to Real and Back; and • Wired and Well: Connected Health. “The blending of online and 'real world' lifestyles is moving into a new, more unified phase,” explained Daphne Kasriel-Alexander, author of the study. To learn more, visit: www.euromonitorinternational.com
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